Whether you are a current Ford owner or just an interested onlooker, there is a lot to be excited about in the company's upcoming 2020 lineup.

Undoubtedly the most exciting piece of news from the Michigan based company is the fact that they plan to release four new trucks and SUVs as part of their 2020 lineup - enhancing their already very strong roster of vehicles. Consumers will also be intrigued to learn that Ford is aiming to increase their hybrid-electric offerings.

Here at Lithia Ford Lincoln of Roseburg, we pride ourselves on having a large selection of Ford 

Ford never ceases in the company's attempts to deliver the best new vehicles to the market. The upcoming 2019 Ford Ranger promises to impress and become a popular mid-sized pickup truck. Currently, Ford is in the testing phase with the truck. Recent press releases detail a few features Ford consumers might find appealing.

The "high-strength steel frame" should draw the attention of those with rugged intentions for the pickup. Not every road condition is optimal for a vehicle. A strong frame helps in such environments. 

If you want to know why Mustang is the world’s top-selling sports option, just look at its performance choices. At minimum, you can expect 350 lb.-ft. of torque and 310 horsepower form the 2.3L EcoBoost. At the top end is the 420 lb.-ft. of torque and 460 horsepower from the BULLIT trim. Get a balanced and silky ride from the available MagneRide Damping System, which responds to road conditions up to 1,000 times each second for each damper.

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The Ford Focus RS is one of the most popular hot hatchbacks you can buy right now. Consumers find it so appealing because it has technology that makes it fast and safe. Two technologies that keep it planted on the road are its advanced all-wheel-drive system and its adaptive suspension.

The all-wheel-drive system and the adjustable suspension are controlled with five different drive modes. They are normal, sport, track, traction control off, and drift mode. 

The Ford C-Max hybrid has now become one of the most popular compact hybrids offered for sale today. With economy in mind, this is still a very powerful vehicle that can reach speeds of up to 85 miles an hour on electric alone.

The Ford C-Max is compact and provides excellent fuel and battery power economy. Perfect for a long commute, you can use the regenerative braking and brake coach to maximize battery life. This system uses the power that would be lost from braking and stores it in your battery. 

One of the most popular three-row SUVs on the market, the Ford Escape continues to evolve with the times as it provides state of the art features that drivers are sure to find useful and enjoyable.

With the Intelligent Access key on your person (as in your pocket or in a bag), all you have to do is touch the car's handle to gain entry into your vehicle. Press the brake pedal and push the start button, and you're set. 

In Roseburg, performance and safety is taken very seriously, especially when it comes to our vehicles. Ford is a popular brand in this town, and for good reason – they’ve been a leader in performance and safety since pretty much the start of the automotive industry.

Ford’s kept up this tradition of innovations with the 2018 Fiesta. With smart, modulated torque, it can prevent wheel slippage, loss of control and the like even on bad roads or in the worst weather conditions.